BRAND CONSCIOUS SOCIETY

 The designers and brands have come to our society to grab our attention and make us trendy and update. There are many Western brands recently opened in Karachi and Lahore which sells nothing priced at less than 5,000. Only 3% of all Pakistanis today can afford such luxury brands, therefore the questions must arise in our minds that, Why Pakistanis love to buy imported Western brands? Why we do not use the products made in our own country? Why we are becoming brand conscious? In my opinion this is the mental concept of the Pakistanis to prefer Western brands as compared to the local one. Buying imported products has become a common trend among Pakistani consumers. But it is also found that local brands have quality products but they have also very high prices, so the sellers of local brands have to fix the prices of their products by keeping in their mind the affordability of local people.

  

We need to break our affinity for artificial life styles and try to understand the economic condition of our country and stop being reckless about Western brands. We must try to provide benefits to our own nation and make the things affordable for Pakistanis. 

No doubt Pakistan is a poor country and the common man is unable to purchase home made products due to the higher prices. Average Pakistani has strong patriotic feelings for their country, it is therefore desirable to promote the concept of buying Pakistani products and encourage the common man to buy home made products as a symbol of national pride and discourage use of foreign products. Buy Pakistan should become a symbol of pride and in keeping with high concept of national culture and dignity. This concept will defeat the notion of false pride in using alien Western culture and products .I hope that our leaders in politics and other areas of society will give a lead as a part of national policy and patriotism to adopt this symbol as a mark of patriotism.